namespace jqGrid02.Models
{
    public class Product
    {
        public int Id { set; get; }
        public string Name { set; get; }
        public decimal Price { set; get; }
        public Supplier Supplier { set; get; }
    }

    public class Supplier
    {
public int Id { set; get; }
        public string CompanyName { set; get; }
        public string Address { set; get; }
        public string PostalCode { set; get; }
        public string City { set; get; }
        public string Country { set; get; }
        public string Phone { set; get; }
        public string HomePage { set; get; }
    }
}

        public ActionResult GetGetSupplierData(int id)
        {
            var list = ProductDataSource.LatestProducts;
            var product = list.FirstOrDefault(x => x.Id == id);
            if (product == null)
                return Json(null, JsonRequestBehavior.AllowGet);

            return Json(new
                          {
                              product.Supplier.CompanyName,
                              product.Supplier.Address,
                              product.Supplier.PostalCode,
                              product.Supplier.City,
                              product.Supplier.Country,
                              product.Supplier.Phone,
                              product.Supplier.HomePage
                          }, JsonRequestBehavior.AllowGet);
        }

<div dir="rtl" id="supplierDialog">
    <span id="CompanyName"></span><br /><br />
    <span id="Address"></span><br />
    <span id="PostalCode"></span>, <span id="City"></span><br />
    <span id="Country"></span><br /><br />
    <span id="Phone"></span><br />
    <span id="HomePage"></span>
</div>

    <script type="text/javascript">
        function showSupplierDialog(linkElement, supplierId) {
            //request json data
            $.getJSON('@Url.Action("GetGetSupplierData","Home")', { id: supplierId }, function (data) {
                //set values in dialog
                for (var property in data) {
                    if (data.hasOwnProperty(property)) {
                        $('#' + property).text(data[property]);
                    }
                }
                
                //get link position
                var linkPosition = $(linkElement).offset();
                $('#supplierDialog').dialog('option', 'position', [linkPosition.left, linkPosition.top]);
                //open dialog
                $('#supplierDialog').dialog('open');
            });
        }

        $(document).ready(function () {

            $('#supplierDialog').dialog({
                 autoOpen: false, bgiframe: true, resizable: false, title: 'تولید کننده'
            });

            $('#list').jqGrid({
                // .... مانند قبل
                colNames: ['شماره', 'نام محصول', 'قیمت'],
                //columns model
                colModel: [
                    {
                        name: 'Id', index: 'Id', align: 'right', width: 20,
                        formatter: function (cellvalue, options, rowObject) {
                            var cellValueInt = parseInt(cellvalue);
                            if (cellValueInt == 5) {
                                return "<span style='background: brown; color: yellow'>" + cellvalue + "</span>";
                            }
                            return cellvalue;
                        }
                    },
                    {
                        name: 'Name', index: 'Name', align: 'right', width: 300,
                        formatter: function (cellvalue, options, rowObject) {
                            return "<a href='#' onclick='showSupplierDialog(this, " + rowObject[0] + ");'>" + cellvalue + "</a>";
                        }
                    },
                    {
                        name: 'Price', index: 'Price', align: 'center', width: 50,
                        formatter: 'currency',
                        formatoptions:
                        {
                            decimalSeparator: '.', thousandsSeparator: ',', decimalPlaces: 2, prefix: '$'
                        }
                    }
                ],
                // .... مانند قبل
            });
        });
    </script>