public class Product
{
    public int Id { get; set; }
    public string Name { get; set; }
    public decimal Price { get; set; }
    public string Category { get; set; }
}

namespace WebForms
{
    using System;
    using System.Collections.Generic;
    using System.Linq;
    using System.Net;
    using System.Net.Http;
    using System.Web.Http;

    public class ProductsController : ApiController
    {

        Product[] products = new Product[] 
        { 
            new Product { Id = 1, Name = "Tomato Soup", Category = "Groceries", Price = 1 }, 
            new Product { Id = 2, Name = "Yo-yo", Category = "Toys", Price = 3.75M }, 
            new Product { Id = 3, Name = "Hammer", Category = "Hardware", Price = 16.99M } 
        };

        public IEnumerable<Product> GetAllProducts()
        {
            return products;
        }

        public Product GetProductById(int id)
        {
            var product = products.FirstOrDefault((p) => p.Id == id);
            if (product == null)
            {
                throw new HttpResponseException(HttpStatusCode.NotFound);
            }
            return product;
        }

        public IEnumerable<Product> GetProductsByCategory(string category)
        {
            return products.Where(
                (p) => string.Equals(p.Category, category,
                    StringComparison.OrdinalIgnoreCase));
        }
    }
}

using System.Web.Http;

RouteTable.Routes.MapHttpRoute(
    name: "DefaultApi",
    routeTemplate: "api/{controller}/{id}",
    defaults: new { id = System.Web.Http.RouteParameter.Optional }
    );

<%@ Page Title="Home Page" Language="C#" MasterPageFile="~/Site.Master" 
    AutoEventWireup="true" CodeBehind="Default.aspx.cs" Inherits="WebForms._Default" %>

<asp:Content ID="HeaderContent" runat="server" ContentPlaceHolderID="HeadContent">
</asp:Content>

<asp:Content ID="BodyContent" runat="server" ContentPlaceHolderID="MainContent">
    <h2>Products</h2>
    <table>
    <thead>
        <tr><th>Name</th><th>Price</th></tr>
    </thead>
    <tbody id="products">
    </tbody>
    </table>
</asp:Content>

<asp:Content ID="HeaderContent" runat="server" ContentPlaceHolderID="HeadContent">
    <script src="Scripts/jquery-1.7.1.min.js" type="text/javascript"></script>
</asp:Content>

<script type="text/javascript">
    function getProducts() {
        $.getJSON("api/products",
            function (data) {
                $('#products').empty(); // Clear the table body.

                // Loop through the list of products.
                $.each(data, function (key, val) {
                    // Add a table row for the product.
                    var row = '<td>' + val.Name + '</td><td>' + val.Price + '</td>';
                    $('<tr/>', { text: row })  // Append the name.
                        .appendTo($('#products'));
                });
            });
        }

        $(document).ready(getProducts);
</script>